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Jacalin Ding: Want influence? Prove you understand the business, the market, and the bigger picture.

Beyond The Interface (BTI)

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Designing with Business Insight

This chapter examines the crucial connection between design and business strategy, emphasizing how designers can enhance their roles by understanding broader business contexts. It highlights the importance of empathy in design, recognizing client needs, and the necessity for strategic thinking that aligns design efforts with organizational goals. The conversation also delves into educational initiatives aimed at fostering business acumen among designers, ultimately advocating for a collaborative approach to bridge the gap between design and business success.

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