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Ep. 521: John Jantsch Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Importance of Content in Small Businesses

I think the last 10 years or so, we've seen the birth of the online gurus because it got really easy. I tell people I just do stuff for my own business and then I write about it. It seems like that experiences is what people are very attracted to. But when you start talking about it being all about the content, that's actually tied to something called work and effort. You know, so there's no shortcuts there.

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