This Pet Waste Removal Business Earned $3M in Annual Revenue! | Nick Loper & William Milliken
Millionaire University
Seasonality and Staffing Strategy
William explains peak season timing, weekend teams, and hiring to avoid overstaffing in summer.
#796 Can you imagine turning dog poop into a multi-million-dollar business? In this special cross-promotion episode, we’re sharing an interview from Nick Loper’s The Side Hustle Show featuring William Milliken, the founder behind Swoop Scoop — a pet waste removal business that went from zero to 350 recurring customers in its first 3 months and generated over $3M in revenue last year. William breaks down how they validated demand despite low search volume, landed early customers through door hangers, vet networking, and Facebook groups, then scaled fast with Facebook ads, standardized operations, route density, and premium branding. He also shares the unit economics, plus how he turned industry know-how into a second business: the Poop Scoop Millionaire community, where he teaches others to launch and grow their own “million-dollar business in your backyard!”
What Nick discusses with William:
+ Pet waste removal business model
+ 350 customers in 3 months
+ $3M annual revenue growth
+ Low startup costs
+ Early customer acquisition tactics
+ Facebook ads scaling strategy
+ Route density and efficiency
+ Premium branding and positioning
+ Recurring revenue + billing strategy
+ Monetizing knowledge via community
Thank you, Nick and William!
Check out The Side Hustle Show.
Check out Swoop Scoop.
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Learn more about your ad choices. Visit megaphone.fm/adchoices
The AI-powered Podcast Player
