In this episode, my guest is Brian Boero, co-founder of 1000watt. He unpacks new national research on how homebuyers and sellers are actually using AI during their real estate journey. The study surveyed 1,500 recent buyers and sellers and reveals a major shift in consumer behavior that agents cannot ignore.

Nearly half of recent clients used AI during their transaction and many used it before ever contacting an agent. Brian explains what consumers are asking AI, where agents still provide irreplaceable value, and how professionals should adapt their positioning in an AI driven world.

The conversation also explores differentiation, specialization, and why agents must send stronger digital signals to stand out as AI becomes a new gateway for finding and evaluating professionals.