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Become an Effective Data Storyteller | Brent Dykes

The Artists of Data Science

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Data Story Telling - What's the Hook?

The four stages of a data story are: setting, hook, rising its leading up to my big hmoment. And then the last step is our climax, right? That's our aha moment. In i we've identified that this is a serious problem that, if we don't address, is going to cost us x mounted dollars. What do i do in that situation? Well, i said, what as you want, I call it a dative trailer - but it's like the worst movie in the world because it actually gives away the climax.

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