The Psychology of Depression and Anxiety - Dr. Scott Eilers cover image

Why Do We Hold On To Things That Hurt Us? (Sunk Cost Fallacy Explained)

The Psychology of Depression and Anxiety - Dr. Scott Eilers

00:00

Inverse sunk cost: thinking you've missed the window

Dr. Scott Eilers introduces inverse sunk cost fallacy and how thinking it's 'too late' keeps people from starting.

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