Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Bri Williams, behavioral scientist and founder of People Patterns, on designing customer journeys that change behavior

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

00:00

Dinner with Amy Edmondson and psychological safety

Bri explains why Amy Edmondson's psychological safety matters and how it underpins high-performing teams.

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