How the acquisition conversations began

Palash Soni founded Goldcast, a video-first B2B event marketing platform which was acquired by CVent in December 2025 reportedly for $300M.

Palash and Rob have known each other for several years, and in this conversation they discuss the evolution of Goldcast, why Goldcast survived when better funded competitors didn't, the acquisition process, choosing the right market, the experience of being acquired, and more.

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Rob's Substack: ⁠LINK⁠

PMF Camp / Work with Rob: ⁠LINK⁠

Pre-order Rob's book ("The Power of PULL") - ⁠Amazon⁠

Connect with Rob on LinkedIn: ⁠LINK⁠