Avoid the Bad Impact and Build a Better Product

The fda provides a check list of things to follow, where you must have done this kind of user testing and you must have verified these things. And again, like mapping it back to the risk that your company has is really important an understanding that is going to help you avoid and build a better product. So i've discovered since writing the book and sharing it with a lot of people is that th exact opposite thing is usually, in a vast majority of cases, ends up being a strategically great thing to pursue for the product andCompany.