The Chief Customer Officer - Should They Own?

A, i think we've separately had different discussions around like the c r o debate and what they should own. I really think it's, there's a tonic. There's really too many factors in play for me to answer that black and white. If you're going to operate marketing the right way, the marketing is feeding product. And if you report to a c m o, marketing is going to get boxed in to the things that drive to drive results. The s mo shouldn't be the se aout. They should have some one above them, or they should report into some body, and they should be a director level employee, but they'd become a c m O