Episode 68: How to use disruption for good
CIM Marketing Podcast
00:00
The Business Case for Love
Liz: We've identified a consumer problem that people love the taste of beer, but they don't always want to drink alcohol. So we've identified this consumer problem and our purpose is to inspire the world to drink better. If you only think about numbers, you might start discounting things,. You might start cutting corners and then your brand reputation fails. Whereas if you focus on making sure the employees really believe in what they're doing, it costs us much more to have an amazing draft font on the bar. But it's worth it because it's all about this purpose of inspiring people to drinkbetter.
Play episode from 12:10
Transcript
