Trump Announces a White House UFC Event

This week, we look at the marketing of violent sports.

Starting with a man named Tex Rickard, who wrote the playbook on fight promotion back in the 1920s.

We’ll analyze how WWE pro wrestling took a page from Rickard to create spectacles.

And we look at the phenomenon that is the UFC – and how mixed martial arts promotion can be carbon-dated all the way back to Rickard in the ‘20s.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.

Hosted on Acast. See acast.com/privacy for more information.