Password Reset

Nine out of ten password reset experiences you have are essentially anmal magic link experience, but with a bunch of extra steps tacked on top om that involve creating that new password, logging in again, et cetera. So if you're already relying on the security of the innbox to reset a password, it provides just a much bettera use your experience to do that magic link out of the gate. And then it also sort of closes the a vulnerability of account takeover, because there is no password concept.