Another live clip from CSM. Doc Danny and Yves share how they started cash-based clinics inside gyms through subleased offices, how they built early momentum through community relationships, and why the gym model is still one of the best entry points for a new cash practice.
In This Episode, You'll Learn
- Why "starting in a gym" is a legit and repeatable clinic launch strategy
- How Danny and Yves began in small sublease rooms and scaled to multi-location clinics
- Why insurance changes have created a more level playing field for cash care
- What "hunting" means in cash-based marketing and why it matters
- The simplest economic math behind targeting $200+ per hour
- How to choose the right growth path: lifestyle clinic vs mid-size vs larger scale
Key Takeaway
Cash clinics aren't built by waiting on referrals. They're built by being excellent clinically, showing up in the community, and creating a patient experience that people talk about. Start small, build momentum, then decide how big you want to scale.
Technology Spotlight
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