
23 - Lead Scoring & Handoff Optimization | Demand Gen Live S1 x12
GTM Live
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G O Fencing
You could do the same thing in retail and so if someone was within a mile of your store, you could have a mile radius around your store. You're like paying a premium for an audience that to do that. The way acsin it's effectively done is he wanted very tightly target that particular building that the conference might be in. It's more a technique to use when you're not even exhibiting at the show itself. But you know all the people you want to talk to might be gathered in that location. So the more tightle you're able to age a the better it is for you in the long run. And you do the serving af tor. Iye it. Ah
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