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Ep. 727: Tero Isokauppila Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Rise and Fall of Mushroom Enhanced Coffee

Mushroom enhanced coffee is the direction yet are they competition yet? I didn't start a business to serve a niche audience I wanted to get every American drinking various mushroom beverages and using their functional benefits. So far Whole Foods has not launched their own product on that space or try to do anything that's based but we'll see.

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