RV E40 - Revisiting 2022’s Best: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast
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Customer Research - What a Goldmine?
Resv: How do you talk to those customers the right way? Resv: It's not what customers say, it's what they mean and then what it means. He says sales leaders really like quant numbers but don't want to read a paragraph of what a customer said. "The qual is where all the gold is," he says. 'It's how you see insight sooner'
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