193. Seeing Around Corners: How to Spot Opportunities for Innovation, with Dr. Rita Gunther McGrath | INNOVATION
The Innovation Engine Podcast
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The Language of Hypothesis Testing and Experimentation
The only failure that I can't stand is one where we refuse to learn something. Not all hypotheses are worth testing because there's not enough upside or opportunity, even if you're right. Persistence is saying, wait a minute, I believe in my goal. But what I'm going to be prepared to do is change course as new information comes in. And I think there's an important difference there.
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