Winning & Losing in the Emerging EV Wars/The Aftershocks of the EV Transition Could Be Ugly
New Books in Science, Technology, and Society
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How to Get Consumers to Buy SUVs
Super users are drivers who use a disproportional disportional amount of fuel. The trouble is that lots of them drive SUVs and they live in rural communities. They also have a problem from charging standpoint because there's not a lot of charging infrastructure. And so now you start to say okay well can we actually get them to buy an SUV. An EV like an F-150 lightning or the new Ram truck That's going to be coming out next year or the year after. It turns out that they're not interested.
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