Product Led Growth - PLG, Speed to Value, and Alignment with Kyle Poyar - 304
Find My Catalyst Podcast
00:00
The Misperception That PLG Deals Are All Small Deals?
There's a misperception out there that PLG deals or small deals are all like super transactional. But PLG companies have higher net retention rates and either the self-service purchase or the initial purchase is small. And you could look at Twilio as an example, very successful company in the developer tooling and API space. They start adopting one product via sell-serve, they find success with it, and all of a sudden they're rapidly expanding by multiple products.
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