The Best of the Brutal Truth about B2B Sales & Selling - The show focuses on the enterprise Sales Process cover image

THE SECRET TO BUILDING TRUST WITH C-LEVEL EXECS

The Best of the Brutal Truth about B2B Sales & Selling - The show focuses on the enterprise Sales Process

00:00

Intro

Brian frames sales as a learned performance, introduces the episode and guest Joey Russo, and sets up the 'magic trick' analogy for selling.

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Transcript

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