Sucharita Kodali of Forrester on consumer spending habits, goal alignment between brands and partners, and the financial future of eCommerce
BRAVE COMMERCE
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The Future of E-Commerce Is Certainly Automation
The future of last mile is certainly automation you might be sick of talking about this topic but Sarah and I are obsessed with it. Do you have a perspective on or feedback from a lot of the brands that you work with on where commerce should sit within an organization? Yeah that's a really interesting question about org structure because in all of the companies that I have seen almost no to have the same organizational structure for e-commerce and digital. But more important than where it sits is to make sure that goals are aligned.
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