In this Monday Market Data Report, co-host Mark Lumpkin breaks down the short-term rental numbers for Blue Ridge, one of the most popular mountain cabin destinations in the Southeast.

This episode highlights just how wide the performance gap is in Blue Ridge — where top-performing properties can earn more than double what average listings make in the same bedroom category.

Inside the data, you’ll learn:

What 3-bedroom cabins earn at average vs. top-tier performance
Why occupancy swings in Blue Ridge are some of the largest we’ve seen
Why adding a 4th bedroom doesn’t always move the needle — unless you’re a top performer
How 5-bedroom properties unlock a massive revenue jump when executed correctly
Why 6+ bedroom homes can exceed $250K per year in the top tier

The takeaway is clear: Blue Ridge strongly rewards great locations, views, amenities, and execution, while average properties leave a lot of money on the table.

Whether you already own in Blue Ridge or are underwriting a potential cabin investment, this episode gives you the real numbers to understand where the upside truly lives.

Have a market you want us to break down next? DM Mark and we’ll bring the data.

The Three Kinks

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Luke, Leia, Han (Star Wars trio)

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