How to Communicate Value
The Advanced Selling Podcast
00:00
Build a Story That Repels and Polarizes
The more of a stand you take, even to the point where you say, let me tell you who this is not for. You only want ideal clients. So you've got to build a story that that repels and polarizes. An example would be, perhaps, from our business. We used to pretty much, if they had a check on a pulse, we would take hem as a client. Here's what we learned from that.
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