E175: 🎓Mentoring Moments #16 | Key Omni-Channel KPI’s, Containing CAC via Z/1P Data, Agency/Vendor Partnership Management and More! | 06 December 2022
THE ECOMMERCE EDGE Podcast with Jason Greenwood
00:00
The Impact of Customer Preferences on Customer Acquisition Costs
We need to understand not only the revenue or profitability that the customer drives for us, but the impact of their behaviors on our profitability across them as a customer. Then we also have to look at cat customer acquisition costs, ideally down to customer, and if not down to customer level, at least by channel. We're now because zero-party data is becoming so important about those explicit preferences,. And then we're going to start putting together looks for you dynamically based on all the products that we have available at the time that you log into our website.
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Transcript
