Entrepreneurship Realities: Risk, Survivor Bias, and Character

Brad Pedersen is an award-winning entrepreneur, angel investor, thought leader, and sought-after business coach. He is the co-founder of Basic Fun and subsequently co-founded Pela, the 100 million sustainable phone case startup that created an entirely new category. Brad is also the bestselling author of Startup Santa: A Toymaker's Tale of 10 Business Lessons Learned from Timeless Toys.

Brad joined host Robert Glazer on the Elevate Podcast to discuss his entrepreneurial career, timeless business lessons, and tips for any entrepreneur.

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