Billboard message: trust process and consistency

This week, I sat down with Erik Bustillo, MS, RD, FISSN. He is the CEO of Erik Bustillo Consulting. He has been in healthcare/fitness for well over a decade. He is a Registered Dietitian, Fellow (and Certified Sports Nutritionist) of the International Society of Sports Nutrition, a Certified Sports Nutritionist, a Certified Strength Coach, a Certified CrossFit Level 2 Coach, and a Certified Personal Trainer. He earned his Bachelor's in Dietetics & Nutrition and his Master's in Applied Exercise Science and Sports Nutrition. He specializes in reading blood/lab values that have a direct effect on health and performance. Several fields of expertise are energy improvement, performance recovery, weight loss, working with professional/elite athletes, and stress management. Erik has experience in medical nutrition therapy and lifestyle/health coaching. He is a published author in several scientific journals. He is a world-renowned speaker and works closely with military groups, including armed forces groups of the United States of America, such as the Navy and the Army. One of his passions is educating, and he does this on many levels, from lecturing for sports teams, to guest lecturing at universities, presenting to tactical athlete groups, corporate wellness and helping other dietitians and coaches grow in their careers.

We discussed
01:52 - Eric's Background and Experience in Dietetics and Sports Nutrition
09:04 - CrossFit's Impact on the Fitness Industry
11:02 - Performance Nutrition vs. Health Nutrition
15:04 - The Difference Between Diet and Nutrition
17:45 - The Psychology of Food and Disordered Eating Patterns
18:34 - The Diet Industry and Fear Mongering
21:38 - Scientific Communication and Education in Nutrition
28:56 - Building Trust and Using Empathy in Coaching
31:31 - Motivational Interviewing and Client Autonomy
34:43 - Client Decision-Making and Agency
42:03 - Setting Realistic Expectations and Client Goal Management
46:45 - Nutritional Strategies as Tools (Keto, Vegan, etc.)
47:56 - Metabolic Flexibility and Training Strategies
57:07 - Habit Change and Long-Term Sustainability
1:02:50 - Social Pressures and Alcohol in Nutrition Coaching

Find Erik
LinkedIn: https://www.linkedin.com/in/erikbustillo
Instagram: @erikbustillo
X: @erikbustillo
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Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. 

If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. 

If you're interested in coaching from Paul and his team, please visit www.masterathletic.com 

Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance
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-🌟 Make More Money and Improve your Services as an Online Fitness Coach:
www.coachescorneru.com
💪 Use Training and Nutrition for Peak Performance:
www. masterathletic.com

Who am I and why should you listen to me?
Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics.

RAISING THE BAR FOR ONLINE COACHING!