Brian Van Heuverswyn of Active Interest Media on Building for Enthusiast Audiences
The AMO Show
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Navigating Brand Relaunches and Digital Advertising Strategies
This chapter examines the complexities of reintroducing a magazine as a digital product while emphasizing the necessity of audience engagement and data management. It also highlights the impact of the Omida tool and successful advertising strategies in the Marine division.
Play episode from 17:47
Transcript
