What's Working Now in Facebook Advertising (Part 2) with Kobi and Ralph
Perpetual Traffic
00:00
How to Improve the CPA?
We did a six month analysis on everything. So the number of link clicks, how much they spent their conversion rates or their conversion from link link to book the call. And then for myself, call to a new customer. So we really broke down the conversion rate on every single step. But then we also looked at their costs. So beside of besides the of the ad spend and the agency with their other costs run the business. We worked on before the click, they worked on after the click, and it was a joint effort to improve the results.
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Transcript
