206 - Marketing's Job Shouldn't Be To Facilitate Sales Doing Sales | The Ungated Marketing Podcast
GTM Live
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Is the Outbound Playbook Still Valid?
The predictable revenue model was a smart move in the early two thousands when sales force did it, to split prospecting and closing. As we've progressed over the past five years, the effectiveness of these channels continued to decline. The outbound model is different than how be to be buyers buy because they want to execute buying processes on their own. Companies have created a very disjointed buying process through the specialization of rolls that started with predictable revenue.
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