Kate Crowley and Luke Sebire of LEGO on customer loyalty, media mix marketing, and upward funnel opportunities
BRAVE COMMERCE
00:00
The Challenges of Retail Media Platforms
I always feel like media platforms get the contributions from the brands if they actually can articulate the benefit to those who actually have the money to spend. We're starting to see similar things with a Tesco or an Argos or a morrisons or a carapar or in the States, we see it plenty because retail media is just like, you know, it's basically the new Messiah. So that puts a lot of accountability on you. You've got to educate the retailers on how to best sell like a media property. And only you and your peers end up seeing this. That's a lot of fun and games.
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