Choosing co-founders and complementary roles

Krissy Cela (Founder of Oner Active & EvolveYou) opens up about scaling a $190M business — and why she refuses to build her brand around men. From being homeless to building one of the fastest-growing female-founded brands in athleisure, Krissy explains the “immigrant mentality” that still keeps her in fight-or-flight mode, why she hired her mentor as CEO, and the 6-step rebrand that transformed her from fitness creator into a high-performance founder. Along the way, she shares hard lessons about leadership, relationships, and why sometimes being called a “b*tch” is the price of protecting your vision and building something truly for women, by women. Timestamps

00:00:00 Intro

00:02:27 What You’ll Learn In This Episode

00:03:05 Being Called A “B*tch” In Business

00:04:07 Escaping The People-Pleaser Trap

00:05:22 Online Persona vs Boss Reality

00:06:48 Hiring Fans vs Hiring The Best Talent

00:07:54 The Pressure Of Being A Public Founder

00:09:32 Why Having A Platform Makes Leadership Harder

00:11:25 Who She Really Is Behind The Brand

00:12:21 Why She Stopped Being So Curated Online

00:14:42 Building The First Female $1B Athleisure Brand

00:17:56 How Female Founders Break The $50M Ceiling

00:21:12 Designing Activewear Around The Female Cycle

00:24:11 Why Women Should Train With Their Cycle

00:25:44 Why She Refuses To Build Menswear

00:26:41 Stan Ad

00:27:42 Inside The $190M Fitness Brand

00:30:36 The Viral Product That Changed Everything

00:30:59 The Product Idea She Had During Pregnancy

00:33:44 The Dark Side Of Going Viral

00:34:37 How Founders Build Thick Skin Online

00:36:04 Fame vs Freedom As A Founder

00:38:52 Why Women Still Tear Each Other Down

00:39:50 Dealing With Hate As A Female Founder

00:42:00 Her 6-Step Personal Rebrand Framework

00:47:37 How To Build Motivation That Lasts

00:49:00 Money Mindset As A Founder 

00:51:07 Why Winning Is Her Biggest Motivation

00:52:23 When She Feels Most Alive

00:55:10 Staying Relevant Without Oversharing

01:00:06 Pique Ad

01:01:05 Bilt Ad

01:02:17 Running A Business With A Personal Brand

01:04:02 How To Choose The Right Co-Founder

01:05:41 What She Learned About Love And Partnership

01:09:15 Why Successful Women Want To Be Led At Home

01:11:13 The Lesson From Dating A Co-Founder

01:12:42 Rapid Fire Questions Begin

01:13:20 Why She’s Leaving LA For Miami

01:17:57 Her Favourite Wellness Brands

01:18:41 Why She Doesn’t Watch Other Creators

01:19:16 The Belief She Lives Her Life By

01:19:33 Where To Find Krissy Cela

⸻ Sponsors: Stan - Learn more at https://stanley.stan.store?ref=maggie_sellers&utm_source=podcast&utm_medium=youtube Pique - https://piquelife.com/hsr for 10% off Bilt - http://joinbilt.com/hsr ⸻ Follow Krissy Cela www.instagram.com/krissycela Check out Oner Active: oneractive.com ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe

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