#130: Aaron James—How to Define What Your Customer Really Wants
The StoryBrand Podcast
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Coach Confidence - What's Your Unfair Advantage?
What is the thing that you can offer your consumer that these other things can't? It's kind f like what you're talking about. If it's not ane, you know, what is it? I'd like to look at a consumer's mind set and say, well, what are they really looking for? What thing are they looking to change? And it may not be your product, but your product may be part of that journey of them changing that thing. Come see us at a workshop. You've got to find out what yure point your product actually points to. Cause there's two disciplines that, once you hit on it, you don't want to blow up
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