Media Tech Talk #018 - Jason Barnes (Pubmatic)
Jason Barnes, Chief Revenue Officer APAC at PubMatic, joins Media Tech Talk to discuss the evolution of ad tech, digital publishing, programmatic advertising and the growing role of AI in advertising infrastructure.
This episode explores how programmatic advertising shifted value from inventory to audience signals, the rise of agentic AI, and how new frameworks like AdCP are enabling agent-to-agent transactions. For publishers and media leaders, this conversation provides a clear view into how supply chains, monetisation strategies and technology infrastructure are evolving.
Chapters
(01:21) Jason Barnes introduction & APAC programmatic leadership role
(02:43) Building programmatic at News Corp and early industry challenges
(04:52) Programmatic vs direct sales: internal conflict and integration
(07:24) PubMatic’s origins and evolution into an AI-driven platform
(10:24) 2026 focus areas: CTV, mobile behaviour and commerce media
(12:40) How programmatic shifted value from inventory to audience signals
(16:02) Supply chain consolidation and independent platform strategy
(23:13) Data centres, QPS and efficiency challenges in programmatic
(31:56) Agentic use cases: live sport, publisher outcomes and adoption
(39:46) Leadership, AI adoption and the future of media technology
💬 Guest: Jason Barnes, Chief Revenue Officer APAC, Pubmatic - https://pubmatic.com/ | https://www.linkedin.com/in/jason-barnes-96647a/
🎧 Hosts:
Daevid Richards – https://www.linkedin.com/in/daevidrichards/
Paul Luckett – https://www.luckettmediaconsulting.com | https://www.linkedin.com/in/paul-luckett/
Media Tech Talk explores ad tech, digital media, AI in advertising, programmatic monetisation, and the technologies shaping the future of publishing.#MediaTechTalk #AdTech
#ProgrammaticAdvertising #DigitalPublishing #AI #MediaTechnology #CTV #AgenticAI
