Ty Haney (Outdoor Voices, Joggy, TYB) - Why she left Outdoor Voices, how brands can leverage crypto, and creating a CBD line
Consumer VC
00:00
Building a 360 Community Model to Unlock Total Markets
The team saw really working was exactly opposite to what was being pitched to us. Go spend all of your dollars on paid performance channels. It's working for everybody else. Like it's got to work for you. That was not an efficient way to grow by any means. And so really core to our early success was leaning into this offline amplify through digital and social.
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