#108: Daniel Coyle—3 Magic Ingredients That Every Strong Company Culture Has
The StoryBrand Podcast
00:00
The Importance of a Good Mission Statement
CNN's Jake Tapper challenged a company to make its mission statement more memorable. He said the CEO couldn't say it, so he asked him three times: Can you repeat that again? "If you actually framed that mission as a narrative, I think you would get more buy-in," says Tapper.
Play episode from 28:27
Transcript
