The premium trap and its risks

Pricing is a perennial hot topic. How much value should you provide for free, and at what point should users need to convert into paying customers? How much should you charge, and how often?

In this episode, Hannah Clark is joined by Cem Kansu—Head of Product at Duolingo—to explore how Duolingo has navigated challenges in monetization, expansion into new markets, and the integration of cutting-edge technology.

Resources from this episode:

• Subscribe to The Product Manager newsletter
• Check out this episode’s sponsor: Wix Studio
• Connect with Cem on LinkedIn and Twitter/X
• Check out Duolingo