As streaming growth slows, the music industry is searching for its next big opportunity. One of the leading bets? AI-powered music creation.
I'm joined by MIDiA Research’s Tati Cirisano to break down whether platforms like Suno represent a true growth engine or just another niche product.
We explore the rise of consumer creation, the limits of the “superfan” narrative, and why the future of music revenue may be more fragmented than the industry hopes.
CHAPTERS
02:10 Rise of AI music tools
06:00 The superfan idea
14:30 The superfan landscape
22:30 Suno’s growth
40:00 AI vs. streaming
46:00 Labels and deals
52:00 Streaming’s future
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Linktree: Share music, sell merch, and connect with fans on one simple link. Linktree is the #1 link in bio tool that musicians and artists use to connect fans to everything they do.
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