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Inside Colossus - Mailbag and Metrics - [Making Media, EP.16]

Making Media

00:00

What Will You Not Do?

Sean Griffey: What I won't do is basically just take these Hail Mary shots in launching things in specific industries where there's really no insight as to whether there's the right audience. He says instead, he'll focus on finding industries with a high amount of cap X spend and targeting those markets. "I think that to me was the thing that stuck the most and probably was most applicable"

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