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912: Designing Your Operating Profile | Sapna Kapur, CFO, Sensor Tower

CFO THOUGHT LEADER

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The Power of Metrics in Organizational Structure

Google runs a large customer segment for advertising where we deal with some of the largest advertisers in the world. We were using metrics that would not allow us to really understand the behavior or explain the behavior that we were seeing in the small segment. I worked very closely with the leadership of that team to come up with, with metrics that were different from what we had been tracking up until that point.

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