Sales isn’t about persuasion, and that misunderstanding is what keeps most founders stuck. In this episode of FOMO Sapiens, Patrick talks with Rob Snyder, a serial B2B founder, Harvard Business School alum, and venture partner, to break down what actually drives revenue in zero-to-one startups. Rob shares how two years of brutal rejection forced him to unlearn everything business school taught him about sales, and how discovering real demand (instead of trying to create it) unlocked rapid growth. Together, they unpack why founders over-invest in product and pitch decks, why customers don’t want to be convinced, and how the best sales conversations feel effortless. If you’ve ever built something you believed in, only to find no one buying, this episode will fundamentally change how you think about sales, demand, and product-market fit.
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