Why ads matter after algorithm changes

Ashley and Lori explain algorithm shifts and why paid ads are increasingly necessary to stay findable.

Play episode from 02:44

chevron_right

Transcript

chevron_right

Transcript

Episode notes

Join Ashley’s Win With Paid Ad 5-Day Challenge HERE!

In today’s online world, the people who win aren’t always the most talented. They’re the ones who are instantly clear, relatable, and impossible to forget. In this episode, I’m joined by Ashley Brock, an ads and messaging expert who has scaled her business to multiple 7-figures and managed over $200M in ad spend, to break down the Rainmaker Messaging Framework. It is the exact system she uses to help entrepreneurs get found, get remembered, and get paid. We talk about how to craft messages that land, how to speak to different buyer types, how to use specificity to create urgency, and MORE. Tune in to learn how to become findable, unforgettable, and effective in a world full of competition.

Check out our Sponsors:

Shopify - Start your $1/month trial at http://shopify.com/happy

SKIMS - The SKIMS Holiday Shop is now open at https://SKIMS.com. Let them know we sent you by choosing Earn Your Happy podcast in the dropdown after you purchase.

Brevo - Head to http://brevo.com/earn and use the code HAPPY to get 50% off Starter and Business Plans for the first 3 months of an annual subscription.

Aura Frames - save on the perfect gift at https://auraframes.com/ - get $35 off Aura’s best-selling Carver Mat frames with promo code EARN at checkout.

Northwest Registered Agent - Build your complete business identity in just 10 clicks and 10 minutes. Visit www.northwestregisteredagent.com/paidearn

Blinds.com - The Black Friday deals at https://www.blinds.com/ are going strong all month long! Save $50 off when you spend $500 or more - use code EARN at checkout.

HIGHLIGHTS

00:00 How Ashley went from agency life to building a nearly 8-figure business.

05:45 What the algorithm change really means for your business and your visibility.

07:45 What is The Rainmaker Messaging Framework?

10:30 Why articulation matters more than just “what you say.”

13:45 The 4 buyer types and how to stop selling only to yourself.

16:45 Why specificity creates necessity in your content and ads.

20:00 How to create taglines people actually remember.

23:15 Why do people forget you if they can’t repeat what you do?

31:30 What to avoid in your messaging that’s silently killing conversions.

34:00 Why connection beats perfect scripts on camera.

38:15 How insider language builds instant trust.