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186 - Marketing in the Attribution-Free Zone | Dave Gerhardt

GTM Live

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Customer Success Manager Level Insights Podcast

Use the people in these fields inside of your your company. For example, ii you're selling to a h r, do talk to your chief people officer and see, like, what she reads and what she hangs out with like that. If i'm selling to customer success professionals, my number one goal is a market or  to be seen as the resource for customer success managers. Or maybe you'd have a unique hook for a podcast or a youtube channel. Don't forget about the forget about the channel first. It has to be wiuldh this person,. Would jim, the c f o at drift, if i was selling tho c f o, would he actually

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