Tearsheet Podcast: Exploring Financial Services Together cover image

Acquire Podcast Ep14: Affirm's capturing Millennial humor, the flywheel effect, and marketing BNPL

Tearsheet Podcast: Exploring Financial Services Together

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A Firm Is Unable to Help People Take Charge

The campaign is basically illustrating how things can and often do get out of control around life's big moments. The idea is that a firm is unable to help people take charge. Through b and p l, we see two really fun video spots featuring relatable characters in relatable situations like moving into a home and getting married.

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