Steve Rifkind Part 1
The Questlove Show
00:00
The Power of Word of Mouth
"I covered everything. Like, you know, we empowered the Mix Show DJ," he says. "It was just wherever there were a group of people, we would just go and attack" He spent $20,000 on posters for Pawn's debut album in New York City. The street excites him: "Who am I to say no to somebody? When they have that type of passion?"
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