Using social: realistic expectations

Tinna warns not to rely on social income early, prescribes a 90-day content plan mix: mission, story, and personality.

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Episode notes

Chris Do sits down with brand identity expert Tinna Loaiza to explore why many creators feel disconnected from the businesses they have built. Tinna shares her journey of growing a faceless Instagram account to 400,000 followers before transitioning into a more authentic personal brand. They discuss a practical framework for shedding external expectations and "removing the pieces" of your identity to find clarity and professional fulfillment.

Timestamps

(00:00) - Intro

(00:42) - Meet Tinna Loaiza and her marketing background

(01:15) - Building a faceless brand to 400,000 followers

(02:37) - Why we struggle to be ourselves in business

(03:57) - The "Silhouette Collage" exercise for identity

(05:31) - Recognizing signs of professional resentment

(07:32) - Steps to pivot into a new creative venture

(08:18) - Defining your minimum viable window for growth

(10:36) - How to package and test a new service offer

(13:38) - Content strategy: The 90-day implementation phase

(17:17) - Overcoming the pressure to fit a "polished" version