Episode 179 hosts George Kypreos (Managing Director of Dermocosmetica) & Dr Cara McDonald (Dermatologist), both based in Melbourne, Australia.
In this episode we showcase the long anticipated Australian launch of Profhilo, a new 'bio-remodelling' filler made by IBSA.
We discuss:
- George's background and his company, Dermocosmetica
- We welcome back Dr Cara McDonald (previously on episodes 89 & 166) as one of Australia's new KOL's for Profhilo
- The lengthy approval process of a new filler in Australia
- Who are IBSA?
- A recap on skin aging and how the key changes that we see
- What 'bio-remodelling' means and how this differs from 'skin booster' fillers
- How Profhilo differs from all the other hyaluronic acid fillers on the market: it's unusual method of production and crosslinking
- Why this is important when it comes to rheology
- What comes in a box of Profhilo?
- What types of patient are ideal for Profhilo
- How Profhilo is injected and what the 'BAP' technique is
- What areas of the face and body Profhilo is best used for
- Managing expecations with Profhilo: what it can and can't do
- Where Profhilo fits into an injectors existing portfolio
- What the downtime is after a Profhilo treatment
- Complications and side effects: what 6+ years of the European Profhilo experience has demonstrated
- How Australian injectors can be trained to use Profhilo and purchase the product
- The Profhilo launch event in Sydney and the rest of Australia
00:00 Introduction 04:55 Journey to Bringing a New Product to Market 10:59 Regulatory Approval and Why It Took Years 18:27 What Makes This Treatment Different From Fillers 26:25 How Skin Aging Really Happens 33:29 Understanding Collagen, Elastin and Skin Quality 41:37 Ideal Patients and Treatment Goals 48:53 Injection Technique and Treatment Protocol Basics 52:09 Managing Expectations and Realistic Outcomes 61:45 Where This Treatment Fits in Your Clinic Services 68:49 Combining Treatments With Toxin and Other Modalities 76:38 Safety Profile and Potential Side Effects 80:09 Training Requirements and Practitioner Responsibilities 86:34 Pricing Strategy and Business Considerations 90:43 Final Thoughts on Adoption and Future Growth
This podcast was brought to you by Dermocosmetica
If you're an injector in Australia or New Zealand and want to get more information about being trained in Profhilo, please email: customerservice@dermocosmetica.com.au and mentioned that you listened to this podcast
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