1956 Melbourne and Free Shoes Strategy

Adidas vs. Puma. Two brothers. One town. A feud that changed sport forever.

Adolf and Rudolf began as partners, cobbling shoes together in central Germany before a family fallout split them into bitter rivals. What followed was decades of corporate warfare, played out on the world's biggest stages, that transformed sports marketing into one of the most powerful industries of the 20th century.

Howe We Got Here

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