Referral-Driven Revenue Mix

Most consulting firms struggle with the feast or famine cycle. They have great months followed by silence. So what does it take to build a consulting firm that keeps growing for 24 years? Well, my guest, Carlo Cuesta, co-founder of Creation in Common, a consulting firm that helps nonprofits and government organizations collaborate, plan strategically, and strengthen communities. Over the past two decades, Carlo has built a business where up to 80 percent of new work comes from referrals and past clients.

In this episode, you're going to discover how strategic partnerships open doors to entirely new markets, why shifting to value-based pricing drove 300 percent growth in five years, and the prospecting discipline required to keep a consulting pipeline strong.

If you're building a consulting firm and thinking about the long game, this conversation is packed with lessons.

Enjoy.

Welcome to the Consulting Success podcast. I'm your host Michael Zipursky, and in this podcast, we're going to dive deep into the world of elite consultants where you're going to learn the strategies, tactics and mindset to grow a highly profitable and successful consulting business.

Before we dive into today's episode. Are you ready to grow and take your consulting business to the next level? Many of the clients that we work with started as podcast listeners just like you, and a consistent theme they have shared with us is that they wished they had reached out sooner about our Clarity Coaching Program rather than waiting for that perfect time. If you're interested in learning more about how we help consultants just like you, we're offering a free, no pressure growth session call. On this call, we're going to dive deep into your goals, challenges and situation and outline a plan that is tailor made just for you. We will also help you identify where you may be making costly and time consuming mistakes to ensure you're benefiting from the proven methods and strategies to grow your consulting business.

So don't wait years to find clarity. If you're committed and serious about reaching a new level of success in your consulting business, go ahead and schedule your free growth session. Get in touch today. Just visit Consulting Success - Grow to book your free call today.

With over 30 years of experience consulting for nonprofit organizations, Carlo Cuesta is a key leader at Creation In Common. His extensive client roster includes the Greater Twin Cities United Way, McKnight Foundation, and Walker Art Center. A dedicated advocate for the sector, Carlo leads workshops for the Minnesota Council for Nonprofits, contributes to the Nonprofit Quarterly, and serves on the national board of the Financial Commons. He is a former University of Minnesota adjunct faculty member and holds an MBA from the University of St. Thomas.

Connect with Carlo Cuesta: https://www.linkedin.com/in/cmcuesta/

Discover more about Creation in Common: https://creationincommon.com/

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