
AI Launches a Business in 40 Minutes with Samruddhi Mokal of Pace Labz
This New Way
Testing the live voice agent call
They use Vapi's 'talk to assistant' to simulate calls, demonstrating natural dialogue and agent behavior.
This episode is a full “build a business in 40 minutes” demo showing how AI collapses what used to take teams (creative production + sales ops + support) into a handful of prompts. Samruddhi generates a high-production video ad in Google AI Studio using a JSON-style prompt framework, then spins up a working voice sales/support agent in Vapi via Claude Desktop + MCP—so the agent is created from a single prompt instead of clicking through the UI. The conversation also covers why “interfaces matter less” in an agent-first world, why workflow tools (like n8n) still have a role, and how memory layers like Mem0 unify context across channels (email/WhatsApp/etc.) so you can take actions without hunting.
Timestamps
0:00 — “Single person billion-dollar company” belief + AI driving 10x execution speed
1:57 — Plan: create the ad in Google AI Studio (Veo 3.1) + build a voice agent using Vapi MCP via Claude Desktop
2:42 — Smithery: marketplace for MCP servers
3:39 — MCP for non-technical listeners: “like an API, but agents use it to talk to external services”
4:22 — Inside Vapi MCP: tool list = APIs the agent can choose from
5:06 — AI Studio setup: video generation playground + select Veo 3.1
6:16 — JSON prompting framework begins (structure → production-level output)
6:28 — Keys: description, style, camera, lighting, environment, elements, motion, ending, text
9:05 — Prompts/scripts can be AI-generated (humans provide guardrails)
10:41 — Need an API key to generate videos in AI Studio
10:54 — Ad review: strong realism; last segment looks AI-ish → iterate prompt
13:05 — Install Vapi MCP via npx from Smithery + add Vapi API key
13:46 — Claude Desktop: Vapi MCP appears under Connectors/Tools (not Claude web)
14:05 — Prompt the agent build: “Fresh Pause” + role, tasks, FAQs, call flows
18:23 — Testing: “Talk to assistant” starts a live call simulation
19:20 — Deployment: assign a phone number; Vapi provides free/test numbers (up to a limit)
21:57 — Mem0 / Supermemory: memory layer across apps/agents to keep context
24:13 — Why memory layers help: fewer MCPs → less slowdown/hallucination; no need to specify where to search
26:36 — MCPs + slide decks: mention of Gamma MCP via Claude
27:34 — Future of n8n/Zapier: they persist, but prompting increasingly generates workflows
31:38 — Prediction market trading algos (Kalshi/Polymarket) + AI improves speed/decision-making
36:02 — Closing vision: help orgs 10x execution speed, especially non-technical leaders (40+) with domain expertise
Tools & technologies mentioned
Google AI Studio (Video Generation Playground) — Generate an 8-second video ad.
Veo 3.1 — Google video model used for “production-level” output.
JSON Prompting Framework — Structured key/value prompts for story, visuals, camera, lighting, motion, ending frame.
Claude Desktop — Runs connectors/tools (including MCP servers).
MCP (Model Context Protocol) — Lets agents call external services/tools based on intent.
Smithery — Directory/marketplace for MCP servers.
Vapi — Voice agent platform; create agents + assign phone numbers.
Vapi MCP Server — Enables Claude to operate Vapi via prompts (create/list/configure).
npx — Installs MCP server quickly from the terminal.
API Keys — Required for AI Studio generation + Vapi authentication.
Mem0 / Supermemory — Cross-channel memory layer to retrieve context automatically.
Knowledge Graph — Underlying structure for semantic retrieval across interactions.
Glean — Referenced as a comparison point for search/context retrieval.
Gamma MCP — Example of generating slide decks via MCP.
n8n / Zapier — Workflow automation tools discussed in an MCP-first future.
OpenClaw — Mentioned as agent tooling that can help with steps like obtaining API keys.
Kalshi / Polymarket — Prediction markets referenced in the trading/AI speed discussion.
Subscribe at thisnewway.com to get the step-by-step playbooks, tools, and workflows.


